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arjowiggins papers


Igloo paper Adv campaign

French multinational paper manufacturer, Arjowiggins entrusted MM Company with the design of the 2016 promotional campaign for the Igloo paper. MM Company created a communication plan that includes several media tools – newsletters; creative mailing; e-mailing – to describe the characteristics of this of this product that is exceptionally white, yet 100% recycled.






scenario analysis
positioning analysis
competitor analysis
trend analysis
strategic consultancy
art direction
moodboard creation
creative planning
technical planning
technical development
prototyping
lexicon style analysis
tone of voice definition
copywriting and editing
translations
storyboard creation
communication planning
content development
production
emailing
mailing
contact management
monitoring and reporting
color consultancy
graphic design
production supervision
printing supervision