From magazine to instrument of analysis, MM Company reimagined the magazine of luxury rug brand cc-tapis. The creative agency reworked the structure, content and graphics, leading to organizational improvements/changes. The themed sections are divided into analysis, backstage and interviews, giving voice to the designers who collaborate with the brand, dedicating them a space to talk about their inspirations and differences. MM Company has also inserted another section in the center of the magazine, distinguished by a shiny silver finished paper that recalls the rave theme for the Milan Design Week 2018.
tone of voice definition
copywriting and editing