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Showroom set-up

MM Company was responsible for the setting up of the showroom of the footwear brand Fragiacomo, in Via Monte Napoleone in Milan. The space, created with the iconic nuances and materials of the brand, became the set of a live-performance by a craftsman who, during an event organized on the occasion of Milan Fashion Week, created shoes entirely by hand. The aim of the activity was to tell the story of the art of handmade shoes, one of the brand's strong points.

scenario analysis
competitor analysis
creative planning
set up