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Stand White June 2017

In June 2017 MM Company designed and built the stand for the footwear brand Fragiacomo at White Fair in Milan. To tell the story of the collection, the iconic floral pattern was extrapolated and then transformed into the key element of the setting. Also thanks to the illustrations designed by the eclectic Fabrizio Sclavi. A floral triumph, the environment features shoes displayed on pedestals of various shapes and heights, with a central composition of flowers in the centre from which the sophisticated Fragiacomo creations are born.

art direction
moodboard creation
creative planning
technical planning
materials and finishing selection
technical development
set up
construction site supervision
color consultancy
graphic design