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IMM Cologne Stand 2019

For the brand's first collection, Giacopini entrusted MM Company with the creative design of the stand at the IMM Cologne 2019 trade fair. "Bright Metal Objects": the company's payoff was the protagonist in the spaces of the stand. The bright and bright colours of the objects blended harmoniously with the metal walls, enhancing the products, the result of a reinterpretation of this traditional material in a hyper-contemporary key. A solid balance between strength and lightness.

scenario analysis
positioning analysis
competitor analysis
trend analysis
art direction
moodboard creation
creative planning
technical planning
materials and finishing selection
set up
construction site supervision