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hypo tirol bank

2019 Advertising campaign

MM Company has been entrusted with the artistic direction of the advertising campaign 2019 of Hypo Tirol Bank. The agency developed the creativity, starting from the strategic marketing consultancy of the partner P8 and entrusting Mauro Marchesi with the realization of the illustrations. The creativity was applied to various communication supports: posters, banners, tram covers, in-store graphics, brochures, digital communication devices.

scenario analysis
positioning analysis
competitor analysis
trend analysis
art direction
moodboard creation