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linea zero

Catalogue 2017

MM Company is responsible for the creation of the 2017 general catalogue of the Linea Zero lighting brand, respecting the new corporate image, introduced in 2015. The creative concept revolves around the concept of "smart lighting": the design of contemporary lamps and the use of functional materials. A sales and communication tool that supports the brand's success on a global scale.

art direction
creative planning
lexicon style analysis
tone of voice definition
copywriting and editing
content development
photo shoot
graphic design
printing supervision