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Visual identity

MM Company created the visual identity of Marketeam Upcycling Days, a two-days event
in Milan about the theme of upcycling: the re-use of materials and goods, which were about
to be thrown away, to create a new range of objects of greater value than the original materials.
The agency was responsible for creating the image of the event in all its parts:
logo, coordinated image, colour and material palettes, on and offline communication materials,
posters, event calendars, way finding, graphics for social networks, website and newsletters.
The creative project is inspired by a clean and minimalist image - typical of the fashion, design,
art and architecture worlds - translated into a rational and contemporary layout,
with the use of a few graphic elements, fonts and recognizable colors: white, black and Klein blue.

scenario analysis
positioning analysis
strategic consultancy
creative planning
technical planning
content development
color consultancy
graphic design