In the present historical moment, the digitalisation of companies and their brand experience is crucial.
MICAM Milano, the world's leading international footwear exhibition, has entrusted MM Company, with the accounting of Laureri Associates, with an integrated digital marketing project.
This new assignment, which joins the creative direction
task already in charge of the agency since 2019, consists in a real digital creative direction
, that means the strategic management and coordination of all the digital activities of the Fair.
Together with specialized partners with whom it collaborates on an ongoing basis, MM Company has created a series of digital activities (newsletters, social media, social adv, websites, landing pages) aimed at supporting, promoting and communicating all the events that are part of the MICAM world: the physical fair, the digital fair (MICAM Digital Show) and special projects such as MICAM X.
Specifically, MM Company took care of the initial strategic consultancy, the creation and settings of all platforms (such as the creative layout of the website, the landing pages to register to the physical and digital show, the social networks and newsletters); the creation of contents (graphical, photographical, videos, texts) and the management of the platforms (schedule, publication, creation of sponsored campaigns, analysis and report, tracking).
Entrusting MM Company with the management of the platforms has led the Fair to achieve concrete results, both in terms of quality and quantity.