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Creative Direction, beyond simply beautiful

Creativity is not just talent, it’s a rational and dedicated way of operating. MM Company recognizes creativity as the true added value of a company. A key factor, able to transform original ideas in successful projects through a working method perfected over time.

MM Company is a creative consultancy agency specialising in the brand experience: building an imaginary around a brand, mainly fashion and furniture, and making it live on in every activity of the company. A catalogue, a product, a packaging, a shop, an event, a communication project. Everything is brand: people choose a brand, even before a product. As the matter of fact, creating beautiful and well-made objects is nowadays not longer sufficient.

In order to achieve market success, a special frame that is seamlessly connected with the context it’s conceived for, yet flexible enough to also work just as well in other settings and be in harmony with the surrounding scenarios, is necessary. An effective creative direction is therefore crucial to best present the products of a company, while enhancing the spirit of the brand by creating a unique, unforgettable and desirable universe around its activities. A Creative Director must work on original and always-updated codes and languages, methodically opening up to the complexity of a fluid and multifaceted world.

As creative directors of a brand, we use method, creativity, technique and organisation to steer the company towards the improvement of the entire process of brand consolidation on the market, strengthening its identity and positioning throughout its activities and expressions.