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MADE IN ITALY IS: a viral video to tell the main features of the Made in Italy

The creative consultancy agency MM Company presents MADE IN ITALY IS, a video that tells
in an original way, as if they were composting an alphabet, the main features of Made in Italy. Because Made in Italy does not only mean “produced in Italy”, but it unleashes a kaleidoscope of excellences: creative, cultural, production, ideation, human capital
“Especially in these times we need to think about the future, all together, and remind ourselves and others how special we are as actors of Made in Italy - says Manuel Barbieri, co-founder and responsible for the development of the agency”. MM Company’s creative consulting services to fashion and furnishing brands are in fact aimed at creating and connecting all these aspects of Made in Italy, which are their DNA, in the form of creative brand experience projects (graphics, communication and design). 

“We must ensure that what awaits us is a true creative renaissance of Made in Italy, at all levels - continues Marco Magalini, co-founder and creative director of the agency -. All the big luxury brands choose Italy for the most valuable materials and productions; most of the big Italian brands remain faithful to their Italian creative founders (think about Armani, Alberta Ferretti, Dolce and Gabbana, Versace...), or choose new creative directors however Italians (Alessandro Michele at Gucci, Pierpaolo Piccioli at Valentino, Francesco Risso at Marni...). And also foreign brands rely on Italian creative directors (Maria Grazia Chiuri at Dior, Riccardo Tisci at Burberry, Anthony Vaccarello at Saint Laurent...). Besides the fact that many of the successful new generation brands are also made in Italy (Sunnei, Marco de Vincenzo, Vivetta...)”.


creative planning
technical planning
lexicon style analysis
tone of voice definition
copywriting and editing
video shoot