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prada group


MM Company was entrusted with the drafting of all text for the website of the Prada Group (Prada, MiuMiu, Church’s, Car Shoes, Pasticceria Marchesi, and the special projects Luna Rossa and Fondazione Prada), leading player in the luxury and fashion industry. The activity began with the analysis of all communication of all existing materials in order to develop the Group’s lexicon of concepts and terms and culminating in the drafting of all text. The copywriting focused on corporate content, corporate social responsibility, past activities, special projects and news of the Group and each of its brands.

lexicon style analysis
tone of voice definition
copywriting and editing