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scandola marmi

Creative Direction Concept

In 2013 MM Company takes charge of the creative direction of Scandola Marmi. The creative project expanded the boundaries of the company -specialized in the manufacturing of coverings and flooring since 1964 – creating a new department dedicated to the production of marble objects and accessories. Under the creative direction of MM Company and its product design activity, Scandola Marmi created a catalogue of over 100 marble products distributed in prestigious stores such as Barney’s New York, Chicago and Beverly Hills, La Rinascente Milano, Fleux in Paris and Wallpaper store. The products have been selected as complements for advertising campaigns and catalogues of leading companies, such as Ernestomeda, Foscarini, Lema, Gervasoni, Molteni&Co, Poliform. Scandola Marmi collections stem from MM Company’s the study of contemporary design and fashion trends combined with the careful selection of marble. Products are characterized by geometric and minimalist shapes, and the 45-degree angles.

scenario analysis
positioning analysis
competitor analysis
trend analysis
strategic consultancy
art direction
moodboard creation
creative planning
product design
materials and finishing selection
material experimentation
lexicon style analysis
tone of voice definition
copywriting and editing
photo shoot
video shoot
color consultancy
graphic design
production supervision
printing supervision