In 2013 MM Company takes charge of the creative direction of Scandola Marmi. The creative project expanded the boundaries of the company -specialized in the manufacturing of coverings and flooring since 1964 – creating a new department dedicated to the production of marble objects and accessories. Under the creative direction of MM Company and its product design activity, Scandola Marmi created a catalogue of over 100 marble products distributed in prestigious stores such as Barney’s New York, Chicago and Beverly Hills, La Rinascente Milano, Fleux in Paris and Wallpaper store. The products have been selected as complements for advertising campaigns and catalogues of leading companies, such as Ernestomeda, Foscarini, Lema, Gervasoni, Molteni&Co, Poliform. Scandola Marmi collections stem from MM Company’s the study of contemporary design and fashion trends combined with the careful selection of marble. Products are characterized by geometric and minimalist shapes, and the 45-degree angles.
materials and finishing selection
lexicon style analysis
tone of voice definition
copywriting and editing