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Stand Salone del Mobile 2018

For the 2018 edition of the Salone Internazionale del Mobile, MM Company created the new concept ‘The Human Rooms’ for Sitia. Stemmed from a further creative development of the guiding manifesto of the brand ‘The Human contract’, this new interpretation describes the endless possibilities of customization the company offers. The booth built for the Salone Internazionale del Mobile is divided into six thematic rooms, each of which displays exhibition installations and furniture that outline the subjective and personal ways of living in different atmospheres.






scenario analysis
positioning analysis
competitor analysis
trend analysis
strategic consultancy
art direction
moodboard creation
creative planning
materials and finishing selection
logistics
set up
construction site supervision
visual
styling
prop selection
photo shoot
color consultancy
production supervision