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Stand Salone del Mobile 2019

MM Company has designed the stand at the Salone del Mobile 2019 for Sitia. A totalizing space, which focuses on one of the most extrovert colors of the contemporary: the Vivid Coral. Everything is of this brilliant colour, including the furnishings that have been recoloured and re-lined, as if they had been immersed in a Coral-coloured bathtub, to create a striking eye-catcher for the visitor. The title MM Company gave to the installation, and to all the brand's communication supports for 2019, was "The Human Work" (discover), to investigate the new ways of living contract spaces.






scenario analysis
positioning analysis
competitor analysis
trend analysis
art direction
moodboard creation
creative planning
technical planning
materials and finishing selection
logistics
set up
construction site supervision
prop selection
logistics
set up