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The Human Work. Corporate Image Salone del Mobile 2019

The idea of presenting Sitia at the Salone del Mobile stemmed from a in-depth analysis of trends and scenarios such as art, music and food. A comprehensive space (discover) that focuses on one of the most vibrant contemporary colors: Vivid Coral. Everything is painted in this brilliant shade. We recolored and reupholstered all the main products of the brand, as if they were immersed in a bath of Coral, in order to create a powerful visual impact. ‘The Human Work’ is the title MM Company chose for the installation and for all the communication media of the brand for 2019, investigating new ways of living contract spaces. A harmonious dialogue among working spaces with technical and functional requirements surrounded by a relaxed and intimate atmosphere that is typical of the home environment.

scenario analysis
trend analysis
art direction
moodboard creation
creative planning
materials and finishing selection
set up
communication planning
color consultancy
graphic design
production supervision