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studio auriga


MM Company has been entrusted with the drafting of all the texts of Studio Auriga, a group of companies specializing in the supply of professional embroidery machinery and related services. The activity, which began with the study of all materials, concerned web and paper content - website, brochures, press releases - culminating in the rewriting of the texts. In line with the new corporate identity, the contents were also rewritten using a new language and tone of voice, more suited to the new corporate identity. MM Company has also created a new corporate payoff 'Technical excellence at the service of creativity', which is the perfect combination of Studio Auriga's specialist know-how and the creative language of its clients, the top players in the fashion, design and luxury automotive sectors.

lexicon style analysis
tone of voice definition
copywriting and editing
editorial planning