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studio auriga


Creative Direction Concept

In 2018 Studio Auriga entrusted MM Company with the creative direction of its company specialised in embroidery machines for small, medium and large companies. The path of our creative direction began with the re-branding of the corporate identity, updating the aesthetic codes, according with the positioning of the company: graphics, copywriting - on and offline -, photos, corporate videos, stands, catalogues, website. MM Company’s strategic consultancy applies method, creativity, technique and organization to guide clients towards the improvement of the entire process of brand positioning on the markets, strengthening their identities throughout their activities and expressions.






scenario analysis
positioning analysis
competitor analysis
trend analysis
strategic consultancy
art direction
moodboard creation
lexicon style analysis
tone of voice definition
copywriting and editing
content development
set up
photo shoot
video shoot
color consultancy
graphic design
printing supervision