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studio auriga


MM Company has created a new website for Studio Auriga, which tells all the characteristics, business and activities of the company. On one side, by declinating the physical elements of identity and branding in an online dimension, on the other side, by carefully studying the needs of the differents target web-users. The work began with a strategic consultancy, and then continued with the content modeling of the platform, content hierarchy, study of the user experience, web design, creation of all the photographic and video contents, drafting of the texts and the programming phase coordination.
The result is a digital platform with an essential and functional design, accessible to all and easy to navigate, despite of the large number of contents available to users. The website is designed as a real digital headquarters, able to contain all the projects and services that the company offers, always updated. A particular importance has also been given to the editorial contents: creation of a Blog area, an illustrated section written by the founder of the company and the special digital communication project #IlRicamoCheUnisce (The Embroidery That Units).

competitor analysis
strategic consultancy
creative planning
lexicon style analysis
tone of voice definition
copywriting and editing
content development
photo shoot
graphic design