{"id":15564,"date":"2021-06-15T12:50:36","date_gmt":"2021-06-15T10:50:36","guid":{"rendered":"https:\/\/www.mmcompany.eu\/portfolio\/prada-group\/"},"modified":"2024-02-20T10:16:49","modified_gmt":"2024-02-20T09:16:49","slug":"prada-group","status":"publish","type":"portfolio","link":"https:\/\/www.mmcompany.eu\/en\/portfolio\/prada-group\/","title":{"rendered":"Prada Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15564\" class=\"elementor elementor-15564 elementor-271\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-overlay-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2c4c4f8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2c4c4f8\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f6e0d7\" data-id=\"8f6e0d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e71dd1 e-flex e-con-boxed e-con e-parent\" data-id=\"2e71dd1\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb77b6d a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"cb77b6d\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Shaping the future&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"cb77b6d\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f191082 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"f191082\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Prada Group&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"f191082\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e46496 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8e46496\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"749\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-scaled.jpg\" class=\"attachment-full size-full wp-image-13385\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-scaled.jpg 2560w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-300x88.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-1024x300.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-768x225.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-1536x450.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-8-2048x599.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4781c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4781c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2f45e0\" data-id=\"a2f45e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb69455 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"cb69455\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Copywriting\\nEditorial projects&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"cb69455\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b97ba7a\" data-id=\"b97ba7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7061e40 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"7061e40\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;The Prada Group owns some of the most prestigious brands in the luxury sector: Prada, Miu Miu, Church&#039;s, Car Shoe, Marchesi 1824, Luna Rossa and Fondazione Prada.&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"7061e40\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6484bcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6484bcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e44e7df\" data-id=\"e44e7df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1fb004 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a1fb004\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2416\" height=\"1398\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1.jpg\" class=\"attachment-full size-full wp-image-13392\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1.jpg 2416w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1-300x174.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1-1024x593.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1-768x444.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1-1536x889.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-1-2048x1185.jpg 2048w\" sizes=\"auto, (max-width: 2416px) 100vw, 2416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5641802 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"5641802\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;CONCEPT&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"5641802\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2157ea elementor-widget__width-initial a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"a2157ea\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Magalini was responsible for elaborating the storytelling of the new group site, first identifying the themes and the hierarchy of information together with the client, then developing a communicative tone and lexicon that included the elaboration of a semantic, conceptual and lexical dictionary for the entire project. Special attention was paid to corporate social responsibility and sustainability activities.\\n&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"a2157ea\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c40d3e8 e-con-full e-flex e-con e-parent\" data-id=\"c40d3e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba44f4 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ba44f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1353\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-scaled.jpg\" class=\"attachment-full size-full wp-image-13389\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-scaled.jpg 2560w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-300x159.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-1024x541.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-768x406.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-1536x812.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-3-2048x1083.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556c6b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556c6b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ecf59\" data-id=\"c3ecf59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-996da21 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"996da21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2416\" height=\"1360\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4.jpg\" class=\"attachment-full size-full wp-image-13396\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4.jpg 2416w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4-300x169.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4-1024x576.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4-768x432.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4-1536x865.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Prada-Group-4-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 2416px) 100vw, 2416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f350b a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"07f350b\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;ACTIVITIES&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"07f350b\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfbf0c elementor-widget__width-initial a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"fcfbf0c\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;MM Company handled the drafting of all the texts for the Group&#039;s website, after a study phase of all existing communication materials (books, articles, press releases and other texts). 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