{"id":24219,"date":"2025-09-19T17:49:33","date_gmt":"2025-09-19T15:49:33","guid":{"rendered":"https:\/\/www.mmcompany.eu\/?post_type=portfolio&#038;p=24219"},"modified":"2025-09-29T11:58:40","modified_gmt":"2025-09-29T09:58:40","slug":"the-house-of-lyria","status":"publish","type":"portfolio","link":"https:\/\/www.mmcompany.eu\/en\/portfolio\/the-house-of-lyria\/","title":{"rendered":"The House of Lyria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24219\" class=\"elementor elementor-24219 elementor-24108\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t\t\t\t<section data-dce-background-overlay-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cb3b05a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cb3b05a\" data-element_type=\"section\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83e498\" data-id=\"b83e498\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29420b8 e-flex e-con-boxed e-con e-parent\" data-id=\"29420b8\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b82923 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"8b82923\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Imperfect beauty&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"8b82923\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6875d a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"4a6875d\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;The House of Lyria&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"4a6875d\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2076cc dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a2076cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"749\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-scaled.jpg\" class=\"attachment-full size-full wp-image-24141\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-scaled.jpg 2560w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-300x88.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-1024x300.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-768x225.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-1536x450.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-min-2048x599.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66d0e44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66d0e44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6faddfd\" data-id=\"6faddfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-032c1a1 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"032c1a1\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Consulting\\nBranding &amp; graphics\\nSocial media\\nDigital Advertising\\nWeb design\\nCopywriting\\nEditorial projects \\nPhotos, videos &amp; short films\\n&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"032c1a1\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bc6988\" data-id=\"2bc6988\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c4f2b a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"72c4f2b\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;The House of Lyria is a brand of textile accessories and fabrics by the meter for interiors. Each fabric is the result of a deep poetic exploration, inspired by the concept of imperfect beauty.&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"72c4f2b\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9b421f9 e-con-full e-flex e-con e-parent\" data-id=\"9b421f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-473afa4 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"473afa4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1120186109?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d474fee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d474fee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cb51a8\" data-id=\"0cb51a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f11a72 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"4f11a72\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;CONCEPT&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"4f11a72\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21183e elementor-widget__width-initial a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"b21183e\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;Barbieri Magalini curated the visual identity of the brand, interpreting the creative universe of the founder Riccardo Bruni. At the heart of their brand DNA project is the curation of \\u201cBrutalist D\\u00e9cor\\u201d: an interior design project set within a brutalist location. Here, they designed bespoke pieces using the brand&#039;s fabrics by the meter and blended them with items from the collection. This project, conceived to explore and reveal the brand\\u2019s production potential, became a photographic and video campaign\\n&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"b21183e\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbce27 elementor-widget__width-initial animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-video\" data-id=\"3dbce27\" data-element_type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;,&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/THOL_Journal.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf599d animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"2bf599d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:82,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-27-min.jpg\" alt=\"TheHouseOfLyria-27-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-5-min.jpg\" alt=\"TheHouseOfLyria-5-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-11-min.jpg\" alt=\"TheHouseOfLyria-11-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-27-min.jpg\" alt=\"TheHouseOfLyria-27-min\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af6724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af6724\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c5279b\" data-id=\"3c5279b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af17fd5 a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"af17fd5\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;ACTIVITIES&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"af17fd5\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d8b2b elementor-widget__width-initial a-animated-heading__direction-column a-animated-heading__direction-tablet-column elementor-widget elementor-widget-neuron-animated-heading\" data-id=\"c8d8b2b\" data-element_type=\"widget\" data-settings=\"{&quot;animated_animation&quot;:&quot;h-neuron-animation--curtainUp&quot;,&quot;animation_delay&quot;:80,&quot;animated_text&quot;:&quot;MM Company carried out a detailed brand analysis, outlining a strategic direction for branding and communication. As a result, the concept was translated into the company\\u2019s tone of voice and marketing mix, shaping all brand activities and materials. This included both physical expressions (brand identity, catalogues, journal, event invitations) and digital platforms (a new website, social media, newsletters), as well as the production of brand content such as copywriting, videos, and photo shoots.&quot;,&quot;style&quot;:&quot;animated&quot;,&quot;animated_type&quot;:&quot;line&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;}\" data-widget_type=\"neuron-animated-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"a-animated-heading a-animated-heading--animated a-animated-heading--animated__line\" data-id=\"c8d8b2b\">\r\n\r\n\t\t\t\r\n\t\t\t<span class=\"a-animated-heading__text--dynamic-wrapper a-animated-heading__text\"><\/span>\r\n\r\n\t\t\t\r\n\t\t<\/h1>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407cc43 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"407cc43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-1024x699.jpg\" class=\"attachment-large size-large wp-image-24615\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-1024x699.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-300x205.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-768x524.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-1536x1048.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20_b-2048x1398.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0915ce2 e-con-full e-flex e-con e-parent\" data-id=\"0915ce2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c52da8 animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"9c52da8\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:82,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-3-min-1.jpg\" alt=\"TheHouseOfLyria-3-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-23-min-1.jpg\" alt=\"TheHouseOfLyria-23-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-15-min-1.jpg\" alt=\"TheHouseOfLyria-15-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-51-min-1.jpg\" alt=\"TheHouseOfLyria-51-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-16-min-1.jpg\" alt=\"TheHouseOfLyria-16-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-1-copia-min-1.jpg\" alt=\"TheHouseOfLyria-1-copia-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-6-min-1.jpg\" alt=\"TheHouseOfLyria-6-min.jpg\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7280d9c animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"7280d9c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:82,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-4-min-1.jpg\" alt=\"TheHouseOfLyria-4-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Raggruppa-91-min-1.jpg\" alt=\"Raggruppa-91-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-19-min-1.jpg\" alt=\"TheHouseOfLyria-19-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Raggruppa-92-min-1.jpg\" alt=\"Raggruppa-92-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-25-min-1.jpg\" alt=\"TheHouseOfLyria-25-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-8-min-1.jpg\" alt=\"TheHouseOfLyria-8-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Raggruppa-93-min-1.jpg\" alt=\"Raggruppa-93-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-20-min-1.jpg\" alt=\"TheHouseOfLyria-20-min.jpg\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9565c animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"0e9565c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:82,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_03-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_03-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_08-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_08-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_37-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_37-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_02-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_02-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_60-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_60-min.jpg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/thol_catalogo2526_accessories_05_84-min-1.jpg\" alt=\"thol_catalogo2526_accessories_05_84-min.jpg\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7eafdb e-flex e-con-boxed e-con e-parent\" data-id=\"a7eafdb\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e08e30b elementor-widget elementor-widget-text-editor\" data-id=\"e08e30b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Ph: Dario Borruto\u2028\u2014 Video: Andrea Forlano<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-048efd2 e-con-full e-flex e-con e-parent\" data-id=\"048efd2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b091e dce_masking-none elementor-widget elementor-widget-video\" data-id=\"a2b091e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/1_3.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/THOL_Journal.mp4 Ph: Dario Borruto\u2028\u2014 Video: Andrea Forlano https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/1_3.mp4<\/p>\n","protected":false},"author":3,"featured_media":24111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[152],"portfolio_tag":[],"class_list":["post-24219","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-imperfect-beauty-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The House of Lyria - MM Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The House of Lyria - MM Company\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/THOL_Journal.mp4 Ph: Dario Borruto\u2028\u2014 Video: Andrea Forlano https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/1_3.mp4\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/\" \/>\n<meta property=\"og:site_name\" content=\"MM Company\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T09:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-COVER-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/\",\"url\":\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/\",\"name\":\"The House of Lyria - MM Company\",\"isPartOf\":{\"@id\":\"https:\/\/www.mmcompany.eu\/#website\"},\"datePublished\":\"2025-09-19T15:49:33+00:00\",\"dateModified\":\"2025-09-29T09:58:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mmcompany.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.mmcompany.eu\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The House of Lyria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mmcompany.eu\/#website\",\"url\":\"https:\/\/www.mmcompany.eu\/\",\"name\":\"MM Company\",\"description\":\"Creative Consultancy Agency\",\"publisher\":{\"@id\":\"https:\/\/www.mmcompany.eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mmcompany.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mmcompany.eu\/#organization\",\"name\":\"MM Company\",\"url\":\"https:\/\/www.mmcompany.eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mmcompany.eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-LOGO-2023-FAV-1-01.jpg\",\"contentUrl\":\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-LOGO-2023-FAV-1-01.jpg\",\"width\":512,\"height\":512,\"caption\":\"MM Company\"},\"image\":{\"@id\":\"https:\/\/www.mmcompany.eu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/mmcompany.eu\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The House of Lyria - MM Company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/","og_locale":"en_US","og_type":"article","og_title":"The House of Lyria - MM Company","og_description":"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/THOL_Journal.mp4 Ph: Dario Borruto\u2028\u2014 Video: Andrea Forlano https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/1_3.mp4","og_url":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/","og_site_name":"MM Company","article_modified_time":"2025-09-29T09:58:40+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/TheHouseOfLyria-COVER-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/","url":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/","name":"The House of Lyria - MM Company","isPartOf":{"@id":"https:\/\/www.mmcompany.eu\/#website"},"datePublished":"2025-09-19T15:49:33+00:00","dateModified":"2025-09-29T09:58:40+00:00","breadcrumb":{"@id":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mmcompany.eu\/portfolio\/the-house-of-lyria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mmcompany.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.mmcompany.eu\/portfolio\/"},{"@type":"ListItem","position":3,"name":"The House of Lyria"}]},{"@type":"WebSite","@id":"https:\/\/www.mmcompany.eu\/#website","url":"https:\/\/www.mmcompany.eu\/","name":"MM Company","description":"Creative Consultancy Agency","publisher":{"@id":"https:\/\/www.mmcompany.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mmcompany.eu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mmcompany.eu\/#organization","name":"MM Company","url":"https:\/\/www.mmcompany.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mmcompany.eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-LOGO-2023-FAV-1-01.jpg","contentUrl":"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-LOGO-2023-FAV-1-01.jpg","width":512,"height":512,"caption":"MM Company"},"image":{"@id":"https:\/\/www.mmcompany.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/mmcompany.eu\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio\/24219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/comments?post=24219"}],"version-history":[{"count":63,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio\/24219\/revisions"}],"predecessor-version":[{"id":24677,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio\/24219\/revisions\/24677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/media\/24111"}],"wp:attachment":[{"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/media?parent=24219"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio_category?post=24219"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.mmcompany.eu\/en\/wp-json\/wp\/v2\/portfolio_tag?post=24219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}