{"id":15365,"date":"2021-07-19T10:50:21","date_gmt":"2021-07-19T08:50:21","guid":{"rendered":"https:\/\/www.mmcompany.eu\/debranding-and-deheritage\/"},"modified":"2025-08-08T11:41:04","modified_gmt":"2025-08-08T09:41:04","slug":"debranding-and-deheritage","status":"publish","type":"post","link":"https:\/\/www.mmcompany.eu\/en\/debranding-and-deheritage\/","title":{"rendered":"Debranding and deheritage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15365\" class=\"elementor elementor-15365 elementor-3729\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264e4dd e-flex e-con-boxed e-con e-parent\" data-id=\"264e4dd\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f173dc3 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f173dc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"2008\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1.jpg\" class=\"attachment-full size-full wp-image-18238\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1.jpg 1339w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/07\/pexels-ekrulila-1379445q-1-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1339px) 100vw, 1339px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a6518 elementor-widget elementor-widget-heading\" data-id=\"06a6518\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Why is a simplification of brand identity taking place?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e540620 elementor-widget elementor-widget-text-editor\" data-id=\"e540620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In recent years, many luxury brands, especially in the fashion industry, have adopted a significant change in visual identity, simplifying their branding and lightening the weight of their stylistic image. This transition towards a more essential and minimalist corporate representation has prompted several questions and reflections. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53afc22 e-flex e-con-boxed e-con e-child\" data-id=\"53afc22\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fef2b5 elementor-widget elementor-widget-heading\" data-id=\"2fef2b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Changing to Anticipate Customers' Desires<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f84d0c elementor-widget elementor-widget-text-editor\" data-id=\"4f84d0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This simplification was certainly triggered by the desire to attract and maintain the interest of a new generation of customers. In today&#8217;s offer-rich landscape, luxury brands have realised that the traditional style identity may not be enough to attract modern consumers. These new customers, culturally more inclined to change and innovation, want to be captivated by engaging and hype experiences in the marketplace. Therefore, changing the brand image has become a strategy to generate anticipation and attention around the brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da58897 elementor-widget elementor-widget-heading\" data-id=\"da58897\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simplicity to Inspire Confidence<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3112a34 elementor-widget elementor-widget-text-editor\" data-id=\"3112a34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another important factor is the growing consumer preference for inclusive, honest and authentic brands. The current trend indicates that the luxury &#8216;snob&#8217; approach is no longer as attractive as it once was. Customers seek a more personal connection with brands, and simplifying identity can communicate a message of greater simplicity and accessibility. This shift can help build trust between the brand and its consumers, showing a willingness to adapt to the expectations and values of today&#8217;s audience.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e844b3 elementor-widget elementor-widget-heading\" data-id=\"5e844b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real Value as a Strength<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c4e71 elementor-widget elementor-widget-text-editor\" data-id=\"27c4e71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the competitive world of fashion and luxury, the distinguishing factor is no longer just the aesthetics or style of the brand, but rather the quality of the products offered. Awareness of the value of purchased goods is becoming increasingly relevant for consumers. Brands, therefore, are adopting strategies to highlight the authenticity and quality of their products, embracing a narrative focused on sustainability and real brand values. This shift in perspective is pushing brands to put elaborate graphic identity on the back burner and focus on communication more focused on the intrinsic quality of products.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144b1ed elementor-widget elementor-widget-heading\" data-id=\"144b1ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Reliability Factor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddb685 elementor-widget elementor-widget-text-editor\" data-id=\"1ddb685\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the digital age where most purchases are made online, a brand&#8217;s corporate identity has become the first impression for many consumers. A professional and clean logo can convey a sense of reliability and competence, fostering the trust of potential customers. Furthermore, simplifying the visual identity can ensure better readability of the logo, especially on mobile devices, contributing to greater recognisability and memorability.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a1c30 elementor-widget elementor-widget-heading\" data-id=\"e0a1c30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The vision of MM Company<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa0946 elementor-widget elementor-widget-text-editor\" data-id=\"5aa0946\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The evolution towards a simplified identity for luxury brands is the result of a mix of factors, including adaptation to modern customer preferences, the aspiration to communicate authentic values and the need to be reliable and visible in a digital context. While this trend may cause disappointment among loyal brand advocates, it is important to recognise that the luxury world is constantly evolving to meet changing consumer expectations. The challenge for luxury brands, which at MM Company we try to address in every project, lies in balancing innovation and modernisation with respect for their brand heritage and deep identity. Without revolutions, but with evolutions.    <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer blandit ultricies est ut commodo. Mauris in erat laoreet cursus dui a, pellente.<\/p>\n","protected":false},"author":1,"featured_media":18296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[112,113],"class_list":["post-15365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","tag-artwork-en","tag-paint-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Debranding and deheritage - MM Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmcompany.eu\/en\/debranding-and-deheritage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debranding and deheritage - MM Company\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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