{"id":20880,"date":"2024-12-13T12:02:52","date_gmt":"2024-12-13T11:02:52","guid":{"rendered":"https:\/\/www.mmcompany.eu\/reda-masterpieces-wins-the-icma-award-gold-prize\/"},"modified":"2025-05-21T13:15:14","modified_gmt":"2025-05-21T11:15:14","slug":"reda-masterpieces-wins-the-icma-award-gold-prize","status":"publish","type":"post","link":"https:\/\/www.mmcompany.eu\/en\/reda-masterpieces-wins-the-icma-award-gold-prize\/","title":{"rendered":"Reda Masterpieces wins the ICMA Award Gold Prize"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20880\" class=\"elementor elementor-20880 elementor-20618\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4a70e6 e-flex e-con-boxed e-con e-parent\" data-id=\"c4a70e6\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55249e3 elementor-hidden-tablet elementor-hidden-mobile dce_masking-none elementor-widget elementor-widget-video\" data-id=\"55249e3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1017885788?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e13c5d8 elementor-widget__width-initial taller-mobile-video elementor-hidden-desktop dce_masking-none elementor-widget elementor-widget-video\" data-id=\"e13c5d8\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1038887198?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6f26a elementor-widget elementor-widget-heading\" data-id=\"7a6f26a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">ICMA AWARD<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247e440 elementor-widget elementor-widget-text-editor\" data-id=\"247e440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The communication project \u201cReda Masterpieces\u201d was awarded the Gold Prize at the 2024 ICMA Award (International Communication Media Award), a highly coveted accolade in the communications industry. This international recognition honors the most innovative and impactful communication projects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402e2b5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"402e2b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"1417\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue.jpg\" class=\"attachment-full size-full wp-image-20622\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue.jpg 1417w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue-1024x1024.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue-150x150.jpg 150w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/06-ICMA-Logo-Gold-Blue-768x768.jpg 768w\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5445590 elementor-widget elementor-widget-heading\" data-id=\"5445590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa78ca elementor-widget elementor-widget-text-editor\" data-id=\"8fa78ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Founded in 1865, Reda is the leading producer of pure merino wool fabrics. With a legacy deeply rooted in the tradition of Made in Italy and a steadfast commitment to sustainable innovation, the company has launched an original communication project: &#8220;Reda Masterpieces&#8221;, conceived by the <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/creative-duo\/\" target=\"_blank\" rel=\"noopener\"><u>creative duo<\/u><\/a> Barbieri Magalini and curated by <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/\" target=\"_blank\" rel=\"noopener\"><u>MM Company<\/u><\/a>.<\/p><p>The &#8220;Reda Masterpieces&#8221; campaign consists of three episodes, each dedicated to a core value of the brand: <b>sustainability, design, and innovation<\/b>. Each episode consists of a short film and images, all made entirely in 3D Art, delivering a contemporary visual experience that encapsulates the essence of the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b818844 l-neuron-grid-wrapper--columns__3 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"b818844\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;2&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"035568635c739b9e46a80438134dd8dc\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20659\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/REDA_1_1920X1080.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/REDA_1_1920X1080.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20661\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/REDA_3_1920X1080.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/REDA_3_1920X1080.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20663\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/Frame-2.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/Frame-2.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20708\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/Frame-3-min.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/Frame-3-min.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20667\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/2_1920.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/2_1920.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-b818844\" data-id=\"20669\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/4_1920.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/4_1920.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a7a6 elementor-widget elementor-widget-heading\" data-id=\"a02a7a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DIGITAL<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6731c elementor-widget elementor-widget-text-editor\" data-id=\"ad6731c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe impact of &#8220;Reda Masterpieces&#8221; was amplified through an innovative digital marketing project. Among its standout elements is the introduction of the virtual mascot Mira, a sheep symbolizing Reda\u2019s premium raw material: wool. Mira took center stage in a VFX video and an Instagram filter, strengthening the brand\u2019s connection with its fanbase. Enhanced by social advertising campaigns, this digital marketing initiative brought the Reda experience directly into users\u2019 hands.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6ad51 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile dce_masking-none elementor-widget elementor-widget-video\" data-id=\"1a6ad51\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/908746906?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1b22d elementor-widget__width-initial taller-mobile-video elementor-hidden-desktop dce_masking-none elementor-widget elementor-widget-video\" data-id=\"4e1b22d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/908736605?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e5867 elementor-widget elementor-widget-heading\" data-id=\"d5e5867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PHYSICAL<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b5f4a elementor-widget elementor-widget-text-editor\" data-id=\"00b5f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe bridge between the digital and physical worlds was embodied by Mira, the brand mascot, who was transformed into a real-life artwork displayed at Reda&#8217;s stand at Milano Unica. This element represented the theme of the campaign\u2019s first episode, focusing on raw materials (nature), followed by the other two artworks dedicated to yarn (design) and fabric (innovation). This creative approach engaged visitors and made the brand\u2019s narrative tangible.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf0c18 animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2bf0c18\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2416\" height=\"1360\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit.jpg\" class=\"attachment-full size-full wp-image-17231\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit.jpg 2416w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit-300x169.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit-1024x576.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit-768x432.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit-1536x865.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/01\/DSC_0813_edit-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 2416px) 100vw, 2416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b29d32 elementor-widget elementor-widget-heading\" data-id=\"7b29d32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE PHYGITAL VISION OF MM COMPANY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a2d29 elementor-widget elementor-widget-text-editor\" data-id=\"a9a2d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis project perfectly embodies our <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/kaleidoscopic-vision-of-mm-company\/\" target=\"_blank\" rel=\"noopener\"><u>kaleidoscopic vision<\/u><\/a> and our commitment to a <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/the-importance-of-phygital-in-the-brand-experience\/\" target=\"_blank\" rel=\"noopener\"><u>phygital approach<\/u><\/a>. By integrating the digital realm with physical experiences, luxury brands like Reda can offer an immersive and engaging journey through the world of their brand. This digital-physical synergy allows brands to create a holistic experience, forging a deeper emotional connection with customers from the very start of their journey, and strengthening it over time.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba2c42f e-grid e-con-boxed e-con e-child\" data-id=\"ba2c42f\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb63865 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"cb63865\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20702\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-1024x1024.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-150x150.jpg 150w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-768x768.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b-1536x1536.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11b.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-852ace3 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"852ace3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20700\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-1024x1024.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-150x150.jpg 150w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-768x768.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a-1536x1536.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/11a.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccee1ac dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ccee1ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20706\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-1024x1024.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-150x150.jpg 150w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-768x768.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b-1536x1536.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12b.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6aa049 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c6aa049\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-1024x1024.jpg\" class=\"attachment-large size-large wp-image-20704\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-1024x1024.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-150x150.jpg 150w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-768x768.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a-1536x1536.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/12\/12a.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af77cb elementor-widget elementor-widget-text-editor\" data-id=\"3af77cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i>\u201cWe are delighted to have contributed to the consistent storytelling of such an extraordinary brand universe as Reda, which will celebrate its 160th anniversary in 2025. We have always been captivated by the historic craftsmanship of Made in Italy for its remarkable ability to combine human ingenuity with cutting-edge technology. We are proud to play a role in interpreting and, in a sense, acting as ambassadors for this special, invaluable, and unique expertise. To remain relevant and cherished in the future, it must be narrated in a consistently updated and contemporary way.\u201d<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73a0eb elementor-widget elementor-widget-text-editor\" data-id=\"a73a0eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Barbieri Magalini<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1341dc elementor-widget elementor-widget-text-editor\" data-id=\"f1341dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/reda\/\" target=\"_blank\" rel=\"noopener\"><u>Discover more about projects for Reda<\/u><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ICMA AWARD The communication project \u201cReda Masterpieces\u201d was awarded the Gold Prize at the 2024 ICMA Award (International Communication Media Award), a highly coveted accolade in the communications industry. This international recognition honors the most innovative and impactful communication projects. Overview Founded in 1865, Reda is the leading producer of pure merino wool fabrics. With&#8230;<\/p>\n","protected":false},"author":3,"featured_media":20730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[],"class_list":["post-20880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reda Masterpieces wins the ICMA Award Gold Prize - MM Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmcompany.eu\/en\/reda-masterpieces-wins-the-icma-award-gold-prize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reda Masterpieces wins the ICMA Award Gold Prize - MM Company\" \/>\n<meta property=\"og:description\" content=\"ICMA AWARD The communication project \u201cReda Masterpieces\u201d was awarded the Gold Prize at the 2024 ICMA Award (International Communication Media Award), a highly coveted accolade in the communications industry. This international recognition honors the most innovative and impactful communication projects. Overview Founded in 1865, Reda is the leading producer of pure merino wool fabrics. 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This international recognition honors the most innovative and impactful communication projects. Overview Founded in 1865, Reda is the leading producer of pure merino wool fabrics. 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