{"id":23593,"date":"2025-10-13T16:43:36","date_gmt":"2025-10-13T14:43:36","guid":{"rendered":"https:\/\/www.mmcompany.eu\/?p=23593"},"modified":"2025-10-13T16:51:40","modified_gmt":"2025-10-13T14:51:40","slug":"the-stand-as-narrative-manifesto","status":"publish","type":"post","link":"https:\/\/www.mmcompany.eu\/en\/the-stand-as-narrative-manifesto\/","title":{"rendered":"The Stand as Narrative Manifesto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23593\" class=\"elementor elementor-23593 elementor-23310\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a2c4b e-con-full e-flex e-con e-parent\" data-id=\"44a2c4b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-817d329 e-flex e-con-boxed e-con e-child\" data-id=\"817d329\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23845c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f23845c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365.jpg\" class=\"attachment-full size-full wp-image-23338\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365.jpg 2048w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365-300x200.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365-1024x683.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365-768x512.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/2048x1365-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd61871 elementor-widget elementor-widget-text-editor\" data-id=\"bd61871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>The world of <u><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/profile\/\" target=\"_blank\" rel=\"noopener\">MM Company<\/a><\/u><span style=\"font-weight: 400;\"> is made up of brands that we consider as people: each with its own conceptual and visual identity, character, communication style, and home.<br \/>Following this analogy, a stand serves as a brand&#8217;s actual residence, and as such, it must reflect the brand&#8217;s personality, <\/span><span style=\"font-weight: 400;\">identity, and market positioning.<\/span><span style=\"font-weight: 400;\"> It should be the perfect venue to welcome, in grand style, one&#8217;s friends (the target audience).<br \/><br \/><\/span>The stand, therefore, becomes a true narrative manifesto.<\/p><\/div><p><span style=\"font-weight: 400;\">In the era of hyperconnectivity and information overload, every storytelling opportunity is invaluable. Physical spaces, particularly trade show stands, represent a crucial opportunity for brands: the chance to visually express their identity and strengthen connections with their target audience within an experiential environment. When thoughtfully designed with clear intent, space transforms from mere container into content, language, and story. <br \/><br \/><\/span><span style=\"font-weight: 400;\"><strong>At MM Company, we approach stand design as an exercise in storytelling<\/strong>: a three-dimensional manifesto of brand values. It&#8217;s an opportunity to craft an immersive experience where visitors are unconsciously guided through a coherent and memorable journey. Colors, materials, lighting, pathways, styling: every element contributes to creating a precise atmosphere established during the preliminary design phase. <\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31d4df2 e-grid e-con-boxed e-con e-child\" data-id=\"31d4df2\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0cc9fc dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d0cc9fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_1.jpg\" class=\"attachment-large size-large wp-image-24845\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_1.jpg 900w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_1-300x225.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_1-768x576.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbd400 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1dbd400\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_2.jpg\" class=\"attachment-large size-large wp-image-24847\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_2.jpg 900w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_2-300x225.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/modellino_stand_daytona_2-768x576.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cea27 elementor-widget elementor-widget-text-editor\" data-id=\"10cea27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-weight: 400;\">For MM Company, spatial design is never merely decorative, but always strategic. Every project begins with a fundamental question: How do we want people to feel when they enter and look around: cocooned in softness or inspired as in an art gallery? And when conducting business: in a boardroom or at a bar? We work to translate brand DNA into cohesive visual storytelling, understanding that even the smallest detail contributes to meaning-making.   <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72c5d98 e-grid e-con-boxed e-con e-child\" data-id=\"72c5d98\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd1119 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1fd1119\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage_2-1024x774.jpg\" class=\"attachment-large size-large wp-image-24851\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage_2-1024x774.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage_2-300x227.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage_2-768x581.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage_2.jpg 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a356382 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a356382\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"913\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage.jpg\" class=\"attachment-large size-large wp-image-24849\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage.jpg 610w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Backstage-200x300.jpg 200w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20a5d3 elementor-widget elementor-widget-text-editor\" data-id=\"a20a5d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p><span style=\"font-weight: 400;\">Our approach is curatorial. Stand curation resembles the work of a creative director orchestrating a film set: we operate fluidly across branding, design, and marketing, constructing narratives that extend beyond physical space to dialogue with the entire brand ecosystem &#8211; before, during, and after the trade show. We also integrate digital dimensions to create truly <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/the-importance-of-phygital-in-the-brand-experience\/\" target=\"_blank\" rel=\"noopener\"><u>Phygital<\/u><\/a>\u00a0experiences. <br \/><\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-944dd8a e-grid e-con-boxed e-con e-child\" data-id=\"944dd8a\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97500c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e97500c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/DAYTONA_MM_02-683x1024.jpg\" class=\"attachment-large size-large wp-image-24993\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/DAYTONA_MM_02-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/DAYTONA_MM_02-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/DAYTONA_MM_02-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/DAYTONA_MM_02.jpg 960w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3b8c6 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4b3b8c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Salone25_Invito-722x1024.jpg\" class=\"attachment-large size-large wp-image-24855\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Salone25_Invito-722x1024.jpg 722w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Salone25_Invito-211x300.jpg 211w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Salone25_Invito-768x1090.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/10\/Daytona_Salone25_Invito.jpg 874w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a9bb6 elementor-widget elementor-widget-heading\" data-id=\"f8a9bb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">The Race of Shapes \u2013 The Daytona Case Study<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5745832 e-flex e-con-boxed e-con e-child\" data-id=\"5745832\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9b08e dce_masking-none elementor-widget elementor-widget-video\" data-id=\"eb9b08e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1118133535?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484ec91 elementor-widget elementor-widget-text-editor\" data-id=\"484ec91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>An exemplary demonstration of this approach is the stand we curated for <u><br \/><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/daytona\/\" target=\"_blank\" rel=\"noopener\">Daytona<\/a><\/u>\u00a0at Salone del Mobile 2025. Our concept, &#8220;The Race of Shapes,&#8221; draws inspiration from the racing world &#8211; integral to the brand&#8217;s DNA &#8211; and reinterprets it through a conceptual, contemporary lens.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e57a1f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1e57a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1778\" height=\"2000\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona.jpg\" class=\"attachment-full size-full wp-image-23334\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona.jpg 1778w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona-267x300.jpg 267w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona-910x1024.jpg 910w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona-768x864.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/daytona-1366x1536.jpg 1366w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b03ccc elementor-widget elementor-widget-text-editor\" data-id=\"1b03ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>We conceived the space as an imaginary racetrack, where each form represents a milestone in an aesthetic and design journey. Dynamic volumes, materials, reflections, and perspectives all work together to convey the kinetic energy of movement, evolution, and challenge. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23f39ad e-grid e-con-boxed e-con e-child\" data-id=\"23f39ad\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d932088 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d932088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto.jpg\" class=\"attachment-full size-full wp-image-23330\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto.jpg 900w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto-768x1152.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7cf6a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ae7cf6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto2.jpg\" class=\"attachment-full size-full wp-image-23332\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto2.jpg 900w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto2-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto2-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/foto2-768x1152.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa37f9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"bfa37f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1350\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/salotto.jpg\" class=\"attachment-full size-full wp-image-23324\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/salotto.jpg 900w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/salotto-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/salotto-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/salotto-768x1152.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2deea elementor-widget elementor-widget-text-editor\" data-id=\"2d2deea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Through &#8220;The Race of Shapes,&#8221; the stand became an opportunity to reinforce Daytona&#8217;s positioning as a premium brand capable of harmonizing heritage, vision, and performance. This visual narrative successfully engaged visitors and amplified across digital channels, extending the experience far beyond the physical boundaries of the trade show. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87159d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c87159d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2416\" height=\"1398\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover.jpg\" class=\"attachment-full size-full wp-image-23316\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover.jpg 2416w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover-300x174.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover-1024x593.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover-768x444.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover-1536x889.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2024\/03\/cover-2048x1185.jpg 2048w\" sizes=\"auto, (max-width: 2416px) 100vw, 2416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f429b8d e-flex e-con-boxed e-con e-child\" data-id=\"f429b8d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437efc4 elementor-widget elementor-widget-text-editor\" data-id=\"437efc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/daytona\/\"><u>Discover more about the project<\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of MM Company is made up of brands that we consider as people: each with its own conceptual and visual identity, character, communication style, and home.Following this analogy, a stand serves as a brand&#8217;s actual residence, and as such, it must reflect the brand&#8217;s personality, identity, and market positioning. It should be the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":23317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,102],"tags":[],"class_list":["post-23593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visione","category-vision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Stand as Narrative Manifesto - MM Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmcompany.eu\/lo-stand-come-manifesto-narrativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Stand as Narrative Manifesto - MM Company\" \/>\n<meta property=\"og:description\" content=\"The world of MM Company is made up of brands that we consider as people: each with its own conceptual and visual identity, character, communication style, and home.Following this analogy, a stand serves as a brand&#8217;s actual residence, and as such, it must reflect the brand&#8217;s personality, identity, and market positioning. 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