{"id":23716,"date":"2023-10-27T14:21:07","date_gmt":"2023-10-27T12:21:07","guid":{"rendered":"https:\/\/www.mmcompany.eu\/?p=23716"},"modified":"2025-09-19T10:55:25","modified_gmt":"2025-09-19T08:55:25","slug":"the-archive-a-tool-of-cultural-identity-for-brands","status":"publish","type":"post","link":"https:\/\/www.mmcompany.eu\/en\/the-archive-a-tool-of-cultural-identity-for-brands\/","title":{"rendered":"The Archive: a tool of cultural identity for brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23716\" class=\"elementor elementor-23716 elementor-23657\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f3c6bd e-flex e-con-boxed e-con e-parent\" data-id=\"0f3c6bd\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ad7cc dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c2ad7cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"2210\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15.jpg\" class=\"attachment-full size-full wp-image-23661\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15.jpg 1470w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15-681x1024.jpg 681w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15-768x1155.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15-1022x1536.jpg 1022w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-15-1362x2048.jpg 1362w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf4f7 elementor-widget elementor-widget-text-editor\" data-id=\"7baf4f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In a market where the \u201cneed for novelty\u201d risks erasing depth, the archive becomes a precious resource. No longer just to preserve, but above all to generate. It serves to build the future starting from what already exists, and what is truly relevant and identity-defining. Reread, reinterpret, reactivate: for MM Company, the archive is a strategic lever, capable of fueling identity, storytelling, and innovation.<br \/><br \/>A well-valued and living archive can be a precious input for developing collections, digital content, campaigns, exhibitions, editorial narratives. It can become the foundation of a distinctive positioning, because in depth no other brand will ever be exactly the same as its own.<br \/><br \/>We approach brand archives with a curatorial, narrative, and digital modus operandi. We do not treat them as mausoleums, but as design tools. In many of our projects, heritage is not only narrated, but made current. We work on visual identity starting from what the brand has been, with the intention of projecting it into the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4445995 elementor-widget elementor-widget-heading\" data-id=\"4445995\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Fragiacomo 60: a panoramic project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191236c elementor-widget elementor-widget-text-editor\" data-id=\"191236c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the most significant archive projects <span style=\"font-weight: 400;\">we have worked on was for<\/span>\u00a0<span style=\"font-weight: 400;\"><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/fragiacomo\/\" target=\"_blank\" rel=\"noopener\"><u>Fragiacomo<\/u><\/a><\/span>, a historic Made in Italy footwear brand, <span style=\"font-weight: 400;\">on the occasion of its 60th anniversary.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-865dc33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865dc33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de4bb74\" data-id=\"de4bb74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0524ac1 elementor-widget__width-initial animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-video\" data-id=\"0524ac1\" data-element_type=\"widget\" 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data-masonry-id=\"1476b725794cb49a9bbce325a8d61a37\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23666\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-5.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-5.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23673\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_1.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_1.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23677\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_13.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_13.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23675\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_12.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/fragiacomo_12.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23664\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-4.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-4.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-04f8dd0\" data-id=\"23668\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-6.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-6.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f954f elementor-widget elementor-widget-text-editor\" data-id=\"b6f954f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The journey began with the reconstruction of the company archive, led by journalist Fabiana Giacomotti. Through historical research and a meticulous recovery process, she brought back some of the brand\u2019s most iconic shoe models from the past.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dacdf4d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"dacdf4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1-1024x598.jpg\" class=\"attachment-large size-large wp-image-23701\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1-1024x598.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1-300x175.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1-768x449.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1-1536x898.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-1.jpg 1978w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3603382 elementor-widget elementor-widget-text-editor\" data-id=\"3603382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From there, our agency was asked to oversee the anniversary celebrations with a fully phygital cultural project. We developed a new brand identity and packaging, designed a corporate website with an editorial section dedicated to the brand\u2019s heritage, created online and offline communication content, and managed social media and newsletters. The project culminated in an exhibition and a celebratory dinner, where footwear, artistic photography, and a monograph retracing six decades of the maison were presented.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9106332 e-grid e-con-boxed e-con e-child\" data-id=\"9106332\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed369a9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ed369a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-11.jpg\" class=\"attachment-large size-large wp-image-23683\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-11.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-11-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-11-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e531b dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a7e531b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-12.jpg\" class=\"attachment-large size-large wp-image-23685\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-12.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-12-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-12-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36719af dce_masking-none elementor-widget elementor-widget-image\" data-id=\"36719af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-9.jpg\" class=\"attachment-large size-large wp-image-23679\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-9.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-9-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-9-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8770002 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8770002\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-10.jpg\" class=\"attachment-large size-large wp-image-23681\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-10.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-10-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-10-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f046eb4 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f046eb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-8.jpg\" class=\"attachment-large size-large wp-image-23689\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-8.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-8-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-8-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3969802 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"3969802\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"668\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-13.jpg\" class=\"attachment-large size-large wp-image-23687\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-13.jpg 668w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-13-300x300.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Fragiacomo-13-150x150.jpg 150w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a234da7 e-flex e-con-boxed e-con e-parent\" data-id=\"a234da7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-015beec elementor-widget elementor-widget-text-editor\" data-id=\"015beec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Published by Silvana Editoriale, the book was distinguished by its powerful visual impact: original works by world-renowned photographers Giovanni Gastel, Gian Paolo Barbieri, Maurizio Galimberti, Piero Gemelli, Simone Nervi, and Maria Vittoria Backhaus, each interpreting one decade of the brand, alongside Fabrizio Sclavi\u2019s vibrant pop illustrations and still-life photography of the \u201crediscovered archive\u201d models, shot by Barbieri\u2019s studio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dacb8ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dacb8ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da94d87\" data-id=\"da94d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a36aca8 elementor-widget__width-initial animated-slow dce_masking-none elementor-invisible elementor-widget elementor-widget-video\" data-id=\"a36aca8\" data-element_type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;,&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/334876888?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388d16a elementor-widget elementor-widget-text-editor\" data-id=\"388d16a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Complementing the imagery were essays by leading scholars and experts in fashion, costume, and cinema, including Fabiana Giacomotti, Clara Tosi Pamphili, Federico Poletti, and Flavia Colli Franzone, who offered deeper insights into the brand\u2019s cultural legacy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187f6ea elementor-hidden-mobile l-neuron-grid-wrapper--columns__3 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"187f6ea\" data-element_type=\"widget\" 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m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-187f6ea\" data-id=\"23998\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/evento_Fragiacomo4.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/evento_Fragiacomo4.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-187f6ea\" data-id=\"24029\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Larchivio_-3.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Larchivio_-3.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-187f6ea\" data-id=\"24002\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Paola-Maugeri_DAN_4195-scaled-1.jpg\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Paola-Maugeri_DAN_4195-scaled-1.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82505b1 m-neuron-gallery--layout-metro elementor-hidden-desktop m-neuron-gallery--overlay-none l-neuron-grid-wrapper--offset-no elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"82505b1\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;layout&quot;:&quot;metro&quot;,&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"c852e439ce49a9aeaeab66bbaa56517f\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-82505b1\" data-id=\"23998\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/evento_Fragiacomo4.jpg\" data-metro-column=\"3\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/evento_Fragiacomo4.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-82505b1\" data-id=\"24031\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Larchivio_-4.jpg\" data-metro-column=\"3\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Larchivio_-4.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-82505b1\" data-id=\"24002\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Paola-Maugeri_DAN_4195-scaled-1.jpg\" data-metro-column=\"3\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/Paola-Maugeri_DAN_4195-scaled-1.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e400e57 elementor-widget elementor-widget-heading\" data-id=\"e400e57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etel: the evolution of icons<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce4935 elementor-widget elementor-widget-text-editor\" data-id=\"3ce4935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the furniture sector, we highlight the archive project developed for the Brazilian brand\u00a0<span style=\"font-weight: 400;\"><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/etel\/\" target=\"_blank\" rel=\"noopener\"><u>ETEL<\/u><\/a><\/span>: <em data-start=\"2603\" data-end=\"2643\">\u201cZanine (R)Evolution: A Story by ETEL\u201d<\/em>, which explored the evolutions and revolutions of Jos\u00e9 Zanine Caldas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6858822 e-con-full e-flex e-con e-parent\" data-id=\"6858822\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a1727 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"19a1727\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"1926\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17.jpg\" class=\"attachment-full size-full wp-image-11983\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17.jpg 1470w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17-229x300.jpg 229w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17-782x1024.jpg 782w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17-768x1006.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-17-1172x1536.jpg 1172w\" sizes=\"auto, (max-width: 1470px) 100vw, 1470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974644d elementor-widget elementor-widget-text-editor\" data-id=\"974644d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/portfolio\/etel\/\" target=\"_blank\" rel=\"noopener\"><u>ETEL<\/u><\/a>, the most important brand authorized to reissue the works of Brazil\u2019s great design masters, has included 16 icons by Zanine in its collection, already rich with pieces from the most significant names in the country\u2019s design culture, such as Jorge Zalszupin, Lina Bo Bardi, Giuseppe Scapinelli, and Oscar Niemeyer. To achieve this, we reconstructed and visualized the biographical connections of the designer, and curated a special installation connecting physical objects with a multitude of archival materials that influenced Jos\u00e9 Zanine Caldas\u2019 design thinking, brought directly from Brazilian archives. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8733950 dce_masking-none elementor-widget elementor-widget-video\" data-id=\"8733950\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1119426760?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e85bf elementor-widget elementor-widget-text-editor\" data-id=\"78e85bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reactivating the archive means rediscovering\u00a0in the past what is most authentic, in order to shape the future of a brand. This is the idea that guided us: transforming memory into vision.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe11367 e-flex e-con-boxed e-con e-parent\" data-id=\"fe11367\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebbdd1 l-neuron-grid-wrapper--columns__3 l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__2 m-neuron-gallery--layout-grid m-neuron-gallery--overlay-none elementor-invisible elementor-widget elementor-widget-neuron-gallery\" data-id=\"6ebbdd1\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;2&quot;,&quot;carousel&quot;:&quot;no&quot;,&quot;layout&quot;:&quot;grid&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0,&quot;image_animation_hover&quot;:&quot;none&quot;}\" data-widget_type=\"neuron-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"fe69a6561046bbc026152b7ce2676290\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"11978\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-16.jpg\" data-elementor-lightbox-title=\"MM Company Etel 16\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-16.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"11974\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-11.jpg\" data-elementor-lightbox-title=\"MM Company Etel 11\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-11.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"11975\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-13.jpg\" data-elementor-lightbox-title=\"MM Company Etel 13\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-13.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"11979\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-18.jpg\" data-elementor-lightbox-title=\"MM Company Etel 18\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-18.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"11977\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-15.jpg\" data-elementor-lightbox-title=\"MM Company Etel 15\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2021\/06\/MM-Company-Etel-15.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"l-neuron-grid__item m-neuron-gallery__item h-neuron-animation--wow\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-6ebbdd1\" data-id=\"23746\" href=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Etel-12-scaled.jpg\" data-elementor-lightbox-title=\"MM Company Etel 12\">\r\n\r\n\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__inner\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail--link\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"m-neuron-gallery__thumbnail\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2025\/09\/MM-Company-Etel-12-scaled.jpg\" \/>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77dbe6f e-flex e-con-boxed e-con e-parent\" data-id=\"77dbe6f\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" 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