{"id":28126,"date":"2026-05-14T16:33:06","date_gmt":"2026-05-14T14:33:06","guid":{"rendered":"https:\/\/www.mmcompany.eu\/?p=28126"},"modified":"2026-05-15T11:46:29","modified_gmt":"2026-05-15T09:46:29","slug":"hospitality-mm-companys-approach","status":"publish","type":"post","link":"https:\/\/www.mmcompany.eu\/en\/hospitality-mm-companys-approach\/","title":{"rendered":"Hospitality: MM Company\u2019s Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28126\" class=\"elementor elementor-28126 elementor-27858\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-905e240 e-flex e-con-boxed e-con e-parent\" data-id=\"905e240\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77258a9c elementor-widget elementor-widget-heading\" data-id=\"77258a9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">The starting point: atmosphere<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39367ff8 elementor-widget elementor-widget-text-editor\" data-id=\"39367ff8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There is one question the <u><a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/creative-duo\/\" target=\"_blank\" rel=\"noopener\">creative duo<\/a><\/u> Barbieri Magalini asks at the beginning of every project: \u201cWhat atmosphere do we want to create?\u201d In hospitality, this question becomes even more crucial. <strong>A hospitality space is meant to be inhabited, experienced, remembered.<\/strong> Every choice \u2014 from the material of a wall to the paper weight of a menu, from the tone of the welcome to the imagery built virtually before even stepping inside \u2014 contributes to shaping that atmosphere.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74702f7f e-grid e-con-boxed e-con e-child\" data-id=\"74702f7f\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4b13d0 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d4b13d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-683x1024.jpg\" class=\"attachment-large size-large wp-image-27984\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6610-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1487903a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1487903a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-683x1024.jpg\" class=\"attachment-large size-large wp-image-27982\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6565-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a69d2 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"83a69d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-683x1024.jpg\" class=\"attachment-large size-large wp-image-27986\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6660-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03e6e22 e-grid elementor-hidden-tablet elementor-hidden-mobile e-con-boxed e-con e-child\" data-id=\"03e6e22\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31ea76 elementor-widget elementor-widget-text-editor\" data-id=\"a31ea76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why MM Company<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0919ab9 elementor-widget elementor-widget-text-editor\" data-id=\"0919ab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A holistic approach<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc47593 elementor-widget elementor-widget-text-editor\" data-id=\"cc47593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MM Company works through systems, ensuring an integrated curation of the entire <strong>brand experience<\/strong>. A hotel is not simply a place: it is a brand to be lived. This is what MM Company has been doing for over ten years: building coherent brand identities across space, communication and experience. Years of working with high-end brands in the worlds of furniture, fashion and interior design (cc-Tapis, Lualdi, Etel, laCividina, Prada Group) have provided Barbieri Magalini with a <strong>precise design vocabulary<\/strong> \u2014 materials, proportions, atmospheres, narratives \u2014 that naturally translates into the <strong>language of hospitality<\/strong>. Thanks to its experience, MM Company brings not only the ability to design spaces, but also to tell their story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c6207 elementor-widget elementor-widget-text-editor\" data-id=\"d2c6207\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>In hospitality, guests experience the brand at 360 degrees<\/strong>: through all their senses, at every moment of their stay, and even before and after it. For this reason, MM Company\u2019s <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/our-working-method-a-holistic-approach\/\" target=\"_blank\" rel=\"noopener\"><u>holistic approach<\/u><\/a> s not simply an added value: it is an essential condition. The <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/kaleidoscopic-vision-of-mm-company\/\" target=\"_blank\" rel=\"noopener\"><u>MM Kaleidoscope<\/u><\/a> \u2014 the tool through which the agency analyses and guides <strong>a brand identity across its many facets<\/strong> \u2014 when applied to a hospitality project, connects aspects that are often managed separately: the architectural concept, market positioning, visual communication, editorial tone of voice and guest experience. Everything is designed as a system, not as a sum of independent decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a51a03 e-grid elementor-hidden-desktop e-con-boxed e-con e-child\" data-id=\"8a51a03\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326f2eb elementor-widget elementor-widget-text-editor\" data-id=\"326f2eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Why MM Company<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f6091 elementor-widget elementor-widget-text-editor\" data-id=\"79f6091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MM Company works through systems, ensuring an integrated curation of the entire <strong>brand experience<\/strong>. A hotel is not simply a place: it is a brand to be lived. This is what MM Company has been doing for over ten years: building coherent brand identities across space, communication and experience. Years of working with high-end brands in the worlds of furniture, fashion and interior design (cc-Tapis, Lualdi, Etel, laCividina, Prada Group) have provided Barbieri Magalini with a <strong>precise design vocabulary<\/strong> \u2014 materials, proportions, atmospheres, narratives \u2014 that naturally translates into the <strong>language of hospitality<\/strong>. Thanks to its experience, MM Company brings not only the ability to design spaces, but also to tell their story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2662d97 elementor-widget elementor-widget-text-editor\" data-id=\"2662d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A holistic approach<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb2aad elementor-widget elementor-widget-text-editor\" data-id=\"fbb2aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>In hospitality, guests experience the brand at 360 degrees<\/strong>: through all their senses, at every moment of their stay, and even before and after it. For this reason, MM Company\u2019s <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/our-working-method-a-holistic-approach\/\" target=\"_blank\" rel=\"noopener\"><u>holistic approach<\/u><\/a> s not simply an added value: it is an essential condition. The <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/kaleidoscopic-vision-of-mm-company\/\" target=\"_blank\" rel=\"noopener\"><u>MM Kaleidoscope<\/u><\/a> \u2014 the tool through which the agency analyses and guides <strong>a brand identity across its many facets<\/strong> \u2014 when applied to a hospitality project, connects aspects that are often managed separately: the architectural concept, market positioning, visual communication, editorial tone of voice and guest experience. Everything is designed as a system, not as a sum of independent decisions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f0a61d e-grid e-con-boxed e-con e-child\" data-id=\"0f0a61d\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div 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.elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1192258547?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e67604 elementor-hidden-desktop 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4acdc elementor-widget__width-initial taller-mobile-video elementor-widget-mobile__width-inherit dce_masking-none elementor-widget elementor-widget-video\" data-id=\"bc4acdc\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1192258421?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386847bf elementor-widget elementor-widget-heading\" data-id=\"386847bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services: an integrated system <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378d59aa elementor-widget elementor-widget-text-editor\" data-id=\"378d59aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MM Company can act as the creative and strategic partner overseeing a project <strong>in an integrated way<\/strong>, or <strong>intervene on specific individual activities<\/strong>. Below are the main areas of expertise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458c15b elementor-widget elementor-widget-heading\" data-id=\"458c15b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Strategic consultancy and concept<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8461145 elementor-widget elementor-widget-text-editor\" data-id=\"8461145\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before any aesthetic decision, there is <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/kaleidoscopic-vision-of-mm-company\/\" target=\"_blank\" rel=\"noopener\"><u><strong>strategic work<\/strong><\/u><\/a>: what is the identity of the property? Who is it speaking to? What feeling should it leave behind? MM Company begins every project with an <strong>in-depth analysis of the brand DNA<\/strong>, defining the narrative concept that will guide every subsequent decision: spatial, visual and communicative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc4302 elementor-widget elementor-widget-text-editor\" data-id=\"adc4302\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: strategic consultancy, trend research, target and positioning analysis, narrative concept definition.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6abeb6ab e-grid e-con-boxed e-con e-child\" data-id=\"6abeb6ab\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f676112 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6f676112\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-683x1024.jpg\" class=\"attachment-large size-large wp-image-27916\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252019.jpg 1400w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff3f0cd dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1ff3f0cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-683x1024.jpg\" class=\"attachment-large size-large wp-image-27920\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/250407_CSH_252145-copia.jpg 1400w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d1868a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"14d1868a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mmcompany.eu\/en\/kaleidoscopic-vision-of-mm-company\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"882\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita.png\" class=\"attachment-full size-full wp-image-27884\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita.png 1692w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita-300x156.png 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita-1024x534.png 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita-768x400.png 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/brand-dna-ita-1536x801.png 1536w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf7852 elementor-widget elementor-widget-heading\" data-id=\"cbf7852\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Integrated art direction<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5334f elementor-widget elementor-widget-text-editor\" data-id=\"8d5334f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MM Company can take on the role of <strong>art director for the entire property<\/strong>: from supervising the interior design project to ensuring visual coherence across every communication touchpoint. A single creative direction guarantees that the material palette within the spaces is the same one guiding the website, social media profiles and in-room welcome kit. This is the value of <strong>integrated art direction<\/strong>: a unified and imaginative vision that holds everything together.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acf506 elementor-widget elementor-widget-heading\" data-id=\"8acf506\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Interior design and spatial identity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7a34c elementor-widget elementor-widget-text-editor\" data-id=\"4f7a34c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Designing spaces is an <strong>act of storytelling<\/strong>. Every environment becomes a scene within a larger narrative. MM Company designs spaces \u2014 also in collaboration with interior design and architecture studios \u2014 with a precise and recognisable identity, built through distinctive elements, bespoke furnishings, curated selections of objects and accessories, and a sensory attention to detail that transforms a stay into an experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f74e86 elementor-widget elementor-widget-text-editor\" data-id=\"0f74e86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: interior design projects, design of identity-defining architectural elements, bespoke furniture design, selection of accessories and objects, space styling.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9290ee animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"1b9290ee\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6759.jpg\" alt=\"IMG_6759\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/2-2-1024x1536-1.jpg\" alt=\"2-2-1024x1536\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/MM-Company-gallery-1-2.jpg\" alt=\"MM-Company-gallery-1-2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/MM-Company-gallery-1-9.jpg\" alt=\"MM-Company-gallery-1-9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6804.jpg\" alt=\"IMG_6804\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/MM-Company-gallery-1-7.jpg\" alt=\"MM-Company-gallery-1-7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6759.jpg\" alt=\"IMG_6759\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd07e53 elementor-widget elementor-widget-heading\" data-id=\"6dd07e53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Brand identity and visual design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be84ee7 elementor-widget elementor-widget-text-editor\" data-id=\"7be84ee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A hospitality property requires a <strong>coherent visual identity<\/strong> just as much as a fashion or furniture brand.<br \/>Logo, palette, typography and communication materials must all reflect the same atmosphere as the spaces themselves. MM Company develops the <strong>property\u2019s narrative concept<\/strong> and translates it into a coherent visual system: name, payoff, tone of voice and visual identity. This is the moment when the physical becomes communicative, when space acquires a voice.   <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7b8f2 elementor-widget elementor-widget-text-editor\" data-id=\"0c7b8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: branding and visual identity, web design, communication materials design (welcome kits, menus, signage, amenity packaging).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4984e animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"9d4984e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/ESTERNI_CALEIDO_14.jpg\" alt=\"ESTERNI_CALEIDO_14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/240416_SITIA_MILANO1429.jpg\" alt=\"240416_SITIA_MILANO1429\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/CCC_PREVIEW_002.jpg\" alt=\"CCC_PREVIEW_002\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/ESTERNI_CALEIDO_14-1.jpg\" alt=\"ESTERNI_CALEIDO_14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/ESTERNI_CALEIDO_14.jpg\" alt=\"ESTERNI_CALEIDO_14\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcbe90f elementor-widget elementor-widget-heading\" data-id=\"7dcbe90f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Content production: photography, video and storytelling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4488ab2 elementor-widget elementor-widget-text-editor\" data-id=\"4488ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MM Company conceives a property\u2019s <strong>editorial plan<\/strong> the same way one would design a <strong>magazine<\/strong>: with a clear line, rhythm and voice. The agency also handles <strong>content production<\/strong>, where content is <strong>not documentation but narration<\/strong>. Images <strong>build the property\u2019s imaginary<\/strong> world before guests even arrive, and continue telling its story after departure through websites, social media, digital marketing and press activities.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b98fa elementor-widget elementor-widget-text-editor\" data-id=\"b9b98fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: creative direction of sets, interior and still-life photography, videos and short films, renderings and 3D visuals for the design phase, copywriting and storytelling.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145a411 e-grid e-con-boxed e-con e-child\" data-id=\"145a411\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a846a9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8a846a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno8-768x1024.jpg\" class=\"attachment-large size-large wp-image-27996\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno8-768x1024.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno8-225x300.jpg 225w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno8-1152x1536.jpg 1152w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno8.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Casa Caroseno (arch. OPUS Atelier)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60047c1 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"60047c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa7-768x1024.jpg\" class=\"attachment-large size-large wp-image-27998\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa7-768x1024.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa7-225x300.jpg 225w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa7-1152x1536.jpg 1152w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa7.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Masseria Marfa Carbina (arch. Massimo Brambilla)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614860e dce_masking-none elementor-widget elementor-widget-image\" data-id=\"614860e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno4-768x1024.jpg\" class=\"attachment-large size-large wp-image-28010\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno4-768x1024.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno4-225x300.jpg 225w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno4-1152x1536.jpg 1152w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Caroseno4.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Casa Caroseno (arch. OPUS Atelier)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ccde5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"27ccde5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1.jpg\" class=\"attachment-full size-full wp-image-28002\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1.jpg 2048w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1-300x225.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1-1024x768.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1-768x576.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/HouseOfLyria_Marfa1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Masseria Marfa Carbina (arch. Massimo Brambilla)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34104a18 elementor-widget elementor-widget-heading\" data-id=\"34104a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Communication and digital marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbbd496 elementor-widget elementor-widget-text-editor\" data-id=\"cbbd496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The property\u2019s story must travel \u2014 across social media, websites and campaigns. MM Company <strong>manages digital presence<\/strong> with the same level of care reserved for furniture and fashion brands: a recognisable voice, consistent visual quality and a strategy capable of building a community around the property. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c621c22 elementor-widget elementor-widget-text-editor\" data-id=\"c621c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: social media management and content planning, digital advertising, newsletters, SEO consultancy and digital marketing.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da66b8 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5da66b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1590\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2.jpg\" class=\"attachment-full size-full wp-image-27948\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2.jpg 2000w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2-300x239.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2-1024x814.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2-768x611.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/mokcup-casacaleido-2-1536x1221.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dafac29 e-grid e-con-boxed e-con e-child\" data-id=\"dafac29\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-877ceb7 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"877ceb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-27942\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1-1024x682.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1-300x200.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1-768x512.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1-1536x1024.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4645-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab84eb dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4ab84eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-27944\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1-1024x682.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1-300x200.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1-768x512.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1-1536x1024.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4655-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519b7919 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"519b7919\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-scaled.jpg\" class=\"attachment-full size-full wp-image-27946\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-scaled.jpg 1707w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4667-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41779f13 elementor-widget elementor-widget-heading\" data-id=\"41779f13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Events, experiential hospitality and conviviality<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4ebef elementor-widget elementor-widget-text-editor\" data-id=\"3b4ebef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A hospitality property is never simply a place to sleep: it is an <strong>experiential stage<\/strong>. In line with the convivial and humanistic spirit of its creative duo, MM Company can design not only spaces but also the experiences that animate them: dinners, gatherings, cultural events and temporary experiences. Activities that transform a property into a reference point for its community, generating <strong>authentic storytelling across communication channels<\/strong>.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e730e82 elementor-widget elementor-widget-text-editor\" data-id=\"e730e82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Activities: curation of events and experiential formats, art de la table projects, dinner and convivial experience concepts, collaborations with reference communities.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26e77f animated-slow elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"b26e77f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;autoplay_speed&quot;:2500,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_8256.jpg\" alt=\"IMG_8256\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_8349.jpg\" alt=\"IMG_8349\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_7905.jpg\" alt=\"IMG_7905\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_8067.jpg\" alt=\"IMG_8067\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_7901.jpg\" alt=\"IMG_7901\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_8124.jpg\" alt=\"IMG_8124\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_7870.jpg\" alt=\"IMG_7870\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_8256.jpg\" alt=\"IMG_8256\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d671a07 e-grid e-con-boxed e-con e-child\" data-id=\"4d671a07\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a3f08a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"62a3f08a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-683x1024.jpg\" class=\"attachment-large size-large wp-image-27972\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4515-copia.jpg 1500w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af6d65d dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5af6d65d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-683x1024.jpg\" class=\"attachment-large size-large wp-image-27970\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527.jpg 1500w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fbe62 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"48fbe62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-683x1024.jpg\" class=\"attachment-large size-large wp-image-27974\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-1024x1536.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia-1365x2048.jpg 1365w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/DSCF4527-copia.jpg 1500w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3e8b23 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7f3e8b23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1404\" height=\"1755\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/dj-catering-camerieri.gif\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf0ba5f elementor-widget elementor-widget-heading\" data-id=\"1bf0ba5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Case history: Casa Caleido<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd9e7b4 elementor-widget elementor-widget-text-editor\" data-id=\"7cd9e7b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The most direct way to understand what it means to entrust MM Company with a hospitality project is to look at <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/casa-caleido-racconto-della-casa-manifesto\/\" target=\"_blank\" rel=\"noopener\"><u>Casa Caleido<\/u><\/a> \u2014 at once a private residence and a guest apartment for design lovers. A project where the <a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/en\/creative-duo\/\" target=\"_blank\" rel=\"noopener\"><u>creative duo<\/u><\/a> Barbieri Magalini personally curated every layer: concept, brand identity, interior design, furniture design, object selection, photographic production and communication.<br \/><br \/><br \/>The starting point was, as always, research into atmosphere: creating an imaginative and relaxing place inspired by the concept of <em>raw beauty<\/em>. From there, every decision followed coherently: the recovery of original architectural elements, the eclectic dialogue between inspirations and the design of stylistic elements.<br \/>Many of the furnishings were designed by the duo and crafted by artisans, with a palette ensuring absolute coherence throughout the spaces. The hospitality experience itself was curated in every detail: brand identity, photography and communication transformed Casa Caleido into a true design experience, featured both in international magazines and through direct communication channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b47295 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b47295\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2072\" height=\"1381\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604.jpg\" class=\"attachment-full size-full wp-image-27859\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604.jpg 2072w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604-300x200.jpg 300w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604-1024x683.jpg 1024w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604-768x512.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604-1536x1024.jpg 1536w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6604-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2072px) 100vw, 2072px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c638c57 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c638c57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"1872\" src=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682.jpg\" class=\"attachment-full size-full wp-image-28206\" alt=\"\" srcset=\"https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682.jpg 1248w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682-200x300.jpg 200w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682-683x1024.jpg 683w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682-768x1152.jpg 768w, https:\/\/www.mmcompany.eu\/wp-content\/uploads\/2026\/05\/IMG_6682-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38eefcc elementor-widget elementor-widget-text-editor\" data-id=\"38eefcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a style=\"color: #a77a51;\" href=\"https:\/\/www.mmcompany.eu\/casa-caleido-racconto-della-casa-manifesto\/\" target=\"_blank\" rel=\"noopener\"><u>Discover the full Casa Caleido story<\/u><\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The starting point: atmosphere There is one question the creative duo Barbieri Magalini asks at the beginning of every project: \u201cWhat atmosphere do we want to create?\u201d In hospitality, this question becomes even more crucial. A hospitality space is meant to be inhabited, experienced, remembered. Every choice \u2014 from the material of a wall to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":28003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-28126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hospitality: MM Company\u2019s Approach - MM Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mmcompany.eu\/hospitality-approccio-di-mm-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hospitality: MM Company\u2019s Approach - MM Company\" \/>\n<meta property=\"og:description\" content=\"The starting point: atmosphere There is one question the creative duo Barbieri Magalini asks at the beginning of every project: \u201cWhat atmosphere do we want to create?\u201d In hospitality, this question becomes even more crucial. 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