Creativity never emerges from a single place, it is an inner movement nourished by spaces, encounters, and unexpected discoveries. For Barbieri Magalini , the creative duo behind MM Company, travel is not an escape but a working methodology: a means of gathering stimuli, breathing in diverse cultures, and allowing themselves to be influenced by languages, materials, and atmospheres that belong to the entire world.
The spirito nomade is embedded in our DNA and manifests as a constant curiosity toward everything original, distant, and yet undiscovered. Each journey becomes an archive of insights and inspirations: a texture observed in a Marrakech riad, a Japanese chromatic combination, a look spotted on the streets of New York City. Everything transforms into creative matter, ready to reveal itself in a future project.
Being humanists of creativity, however, doesn’t just mean “taking” what other places or people have to offer. For our creative duo, it also means “giving”, building cultural bridges, sharing beauty and thought. In this sense, travel takes on an even deeper meaning and translates into conferences, creative workshops, seminars, and installations that we curate for MM Company’s clients.
“Creativity is everywhere. It lives in the places we pass through, in the people we meet, and in the horizons we choose to explore. During our journeys, we always strive to create moments of encounter and exchange, in which, as creative directors, we step into our clients’ shoes: creating installations, presenting brands to retailers and designers, seeking local partners, and telling their stories.”
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