MM Company translated the creative concept into product design, i.e. the choice of materials and fabrics capable of transferring the new concept, and interior design, with the total restyling of the company showroom.
The creative concept became the fulcrum of the company's tone of voice and marketing mix, inspiring and guiding the creation of all the company's presentation activities and materials, involving both the physical (catalogues, journals, invitations, stands, showrooms) and digital (with the virtual showroom, social media and newsletters) dimensions, even creating communication content such as photo shoots.