Barbieri Magalini devised communication campaigns for the brand, aimed at consolidating its image in the market through the conceptual visualisation of the 3 keypillars: sustainability, design, and innovation. The concept is based on the visual reinterpretation of "Reda masterpieces": textile masterpieces that are the tangible expression of the company's Made in Italy tradition, sustainable innovation and cutting-edge technologies.
ACTIVITIES
MM Company turned the creative concept into a Corporate Communication Campaign, consisting of short films and images made in 3D Art. The campaign was also declined into a social project (a VFX video, an Instagram filter and social ads) and involved the physical dimension, with the creation of a series of artwork.MM Company was also commissioned to create a product campaign, also consisting of short films and images made in 3D Art.
