MM Company is a creative consultancy agency founded by Manuel Barbieri and Marco Magalini that curates the creative direction of brands or individual projects: branding and graphics, communication and design. The world of MM Company is made up of brands that are actually people: each one with its own conceptual and visual identity, a character, a tone of voice, a language. A real personality, to be conveyed in all phygital contexts.
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Top 3
Creative
consultancy
Boutique
approach
Digital
History
white is our colour of choice we spend hours flipping through magazines,
we love the interconnections of the web era,
le jardin in marrakech and amour in paris are our favorite restaurants,
we cultivate our love of curiosity every day
Chapter 1
The partnership between Manuel Barbieri and Marco Magalini begins with the creation of an online magazine for the world of design and fashion. A space for dialogue and research dedicated to large companies, independent manufacturers and young brands.
Chapter 2
Scandola Marmi, a company specialized in the production of marble coverings and flooring, entrusts the studio with a new business project; and the interior lighting company, Linea Zero, commissions the duo the design of a collection of lamps for the brand.
Chapter 3
In 2013 Scandola Marmi creates a business unit dedicated to home accessories under the creative direction of the duo. Barneys’ New York, Chicago and Beverly Hills boutiques and Milan’s La Rinascente are the first stores to purchase the brand’s products. The same year, 10 designers from all over the world are selected through a contest for the opening of a temporary store during Milan Design Week.
Chapter 4
Marco Magalini is specialized in communication and journalism. His articles are published in the major Italian and international printed and online magazines. In December 2014, he publishes his first book “Moda. Il nuovo made in Italy” with a foreword by Renzo Rosso.
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Chapter 5
MM Company was founded in January 2015 as a consultancy agency that creates and coordinates every aspects of the brand experience: branding & graphics; communication and design. #FeedWithCreativity is the name of project born for the launch of the agency.
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Chapter 6
MM Company consolidates its client portfolio, acting as consultant for both small and lareger projects. The agency focuses also on copywriting projects, expanding its client portfolio, incorporating Prada Group, Henge, Natuzzi, Smeg.
Chapter 7
MM Company launched an internationalisation project with the creation of the MM Award – International creative award to honour and promote the most promising talents and brands in fashion, product & interior design. The first and second Special Editions took place in Bogotà (Colombia). Starting from 2020, the MM Award becomes an annual event.
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Chapter 8
MM Company consolidates its position as creative consultant in the furniture and fashion industries, expanding its portfolio with clients such as cc-tapis, Micam, Etel, Jacob Cohen, Luxury Living, Studio Auriga and Black Tie.
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Chapter 9
In addition to the projects developed for its clients, MM Company has also implemented the training activity organized by the agency with weekly courses, lectures and conferences.
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Chapter 10
The agency has been recognized wtith prestigious awards, such as “The Cleverest Awars by AD” for product design; the “ADCI Art Directors Club Italia Award” and the “ICMA International Creative Media Award” for graphic design and the “IVIA International Visual Identity awards” for brand identity.
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Chapter 11
Expanding its online footprint, MM Company launches its new digital project in 2020. The agency’s new online activities include Webquarters, Caleido and an e-shop offering curated items.
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Chapter 12
in progress
Location
MM Company is based in Milan, the European and international Capital of creativity. Milan represents the crossroads between business and creativity for all the agency’s operational fields - fashion, furniture, food and lifestyle – as well as the headquarters of some of the world’s major companies. The city is logistically connected with all other local and European production and manufacturing hubs.
MM Company understands the strategic advantage of its geographic position and chooses to split its presence between Milan -operational headquarters of the agency and creative studio, located in the new district of Porta Nuova-Garibaldi- and Verona as registered office and e pied-à-terre to best serve clients from the Veneto region.
Founders
manuel barbieri
After his specialisation in Product & Interior Design at Verona's Palladio Design Institute, Manuel Barbieri collaborates with companies such as Scandola Marmi, Margraf, Purapietra, Progetti and Linea Zero, improving his skills in the field of talent scouting and curation of special research projects. He is Co-Founder and Design Director of creative consultancy agency MM Company. Manuel Barbieri is also a Professor of Retail Design, Personal Branding and Event Management at Milan's Accademia Del Lusso.
manuelbarbieri@mmcompany.eu
marco magalini
Following his degree in Diplomacy and International Relations and subsequent Master in Luxury Brand Communication, Marco Magalini begins his career as fashion journalist, writing for important publications such as Vogue.it, Fashion Illustrated, Urban, The Huffington Post, LaRepubblica and D. In 2014, he publishes his first book “Moda”. “Il nuovo made in Italy”, with a foreword by Renzo Rosso (founder of Diesel, part of the OTB group). He is co-Founder and Creative Director of MM Company.He is also a lecturer at the Accademia Del Lusso in Milan, where he teaches courses of Made in Italy, Luxury System, Contemporary Fashion Scenarios and Brand Management.
marcomagalini@mmcompany.eu
